All posts in Cinema

Ultraman x State Farm campaign launches today

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The long-awaited Ultraman campaign for State Farm launches today! Mashing up Asia’s O.G. costumed hero franchise with motorists in distress is a perfect fit for the Chinese market in America, and the videos are pretty cool. (Be sure to clarify that it’s Ultraman Neos when sharing this, or you will be slammed by your otaku friends.)

Check out the first piece below and get more details about Ultra Service at statefarm.com/chinese.

The Missing Picture event at the Art Theatre

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By now you might already know that the Academy Award-nominated The Missing Picture is making its theatrical debut at Long Beach’s Art Theatre. It’s a very big deal and an honor that Rithy Panh’s masterful reimagining of his experience surviving the Khmer Rouge is premiering so close to the city’s Little Cambodia community, and perhaps you even attended the red carpet screening on Saturday night. How cool was that?

While every viewing of the surreal, stylish, and powerful documentary is a visual treat and emotional journey, another special event will take place at 3:00 p.m. on Saturday, March 1. The director will be in town and on hand to present the movie and participate in a post-screening panel with producer Catherine Dussart, French narrator Randal Douc, and composer Marc Marder.

Guests providing extra perspective on Panh’s groundbreaking film will include singer Chhom Nimol from Dengue Fever, rapper/filmmaker Prach Ly, Hawaii International Film Festival’s Creative Director Anderson Le, and Giant Robot magazine co-founder Martin Wong. Moderation will be supplied by interTrend’s own Julia Huang.

As if that weren’t enough, there will be a short dance performance by the Khmer Arts Academy and a casual reception afterward. And, oh yeah, the movie is blowing away audiences and racking up awards around the world. Check out gushing coverage from The Los Angeles Times, The Wall Street Journal, The BBC, and The Long Beach Post.

There is no extra cost for this special screening, so I suggest purchasing tickets in advance at the Art Theatre site. See you there!

Architecture for Dogs goes to New York

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Fresh off a successful launch in Tokyo, Architecture for Dogs is about to receive the spotlight once again, this time in New York City at Purina’s Better with Pets Summit on Tuesday, November 19. After packing her bags, AFD co-founder Julia Huang answered some questions about it for us.

What do you know about the conference that you’ll be presenting at in New York?
Not a whole lot, aside from the fact that there are so many subject matter experts with Dr. before their names. But the premise of this Purina-facilitated conference about how our lives are #betterwithpets resonates strongly with me.

In Japan you were involved in a few group discussions. How are you approaching this solo gig?

The good news is the time slot is shorter than the two-hour panel discussion in Japan. The bad news is I don’t know if there is going to be enough time to share the best of Architecture for Dogs: how it came about, what’s happening even as we speak, and what we have in store for the future. But I am going to try to communicate as much as possible Kenya Hara’s vision, how world class architects responded to the challenge, and how the world is responding.
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Were there any surprising moments or new realizations in Japan that you can share with us?
More like a strong reinforcement of what we knew all along. A lot of people respond strongly to all things dogs and all things architecture.  Combine the two and we basically have a powerful platform for people to communicate with each other.

Any interesting fans of the project that you’ve come across ?
A hip-hop rapper with his dog’s named tatooed on his arm.


Is Renzei going to make the trip to New York?
No, I really wish he could but I don’t think he would take 6-hour cross-country trip very well.

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For more information, visit architecturefordogs.com and imprintculturelab.com.

October Roundup: Take Your Shot, Aziatix/Corolla Ready, Architecture for Dogs, Love Is Changing History

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Yesterday was interTrend’s monthly agency meeting, in which the different departments (and sister companies) share projects, updates, information, and inspiration. It was also Halloween, so there were costumes! I can’t possibly run down all the great outfits that were present in the office–or even show photos of everyone–but here are four campaigns that we are very proud of.

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The three Take Your Shot contest winners have completed their short films under the tutelage of Wong Fu Productions, Jon M. Chu, and Freddie Wong. You can not only watch them at takeyourshotfilms.com but also vote on them, see behind-the-scenes footage, and enter to win a Nokia Lumia 1020.

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On the heels of last week’s Aziatix/Corolla “Baby, Let’s Go” premiere and launch event, more details have been released regarding the campaign. In addition to the online effort and Asian print and television outlets, the song and videos will be featured at Boiling Crab locations, select boba shops, and many karaoke studios beginning next week.

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Imprint Culture Lab’s Architecture for Dogs exhibit debuted in Tokyo at the TOTO Gallery•Ma, and has enjoyed tremendous media coverage. Next week I’ll share photos from the opening and other special events that took place, as well as provide a peek into the accompanying book that is available all over Japan (and will hopefully be distributed in the United States).
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Finally, interTrend was proud to develop AT&T’s Love Is Changing History Project. The site launched in October but it isn’t too late visit it, see two powerful short films, and help raise money for the nation’s leading non-profit providing crisis intervention and suicide prevention services to LGBTQ youth, The Trevor Project.

Take Your Shot

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Take Your Shot, interTrend’s latest online collaboration with AT&T, is off and running and involves three aspiring filmmakers who are being mentored by some of the best in the biz: Wong Fu Productions, Jon M. Chu, and Freddie Wong. The office was shown some of the behind-the-scenes interviews and interaction on Tuesday, and this should be a fun process to follow.

Fans of Wong Fu, Chu, and Wong can not only keep up with the progress of the new shorts online at takeyourshotfilms.com but also have a hand in important details, such as which set should receive free boba during the shooting. We hope friends of interTrend will enjoy, interact, and share!

Levi Maestro and jeffstaple at the Art Theatre

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This afternoon, Imprint Culture Lab presented a conversation with Levi Maestro at the Art Theatre in Long Beach. Moderated by Imprint’s own jeffstaple and speaking to an intimate crowd of 100, Levi described how he came to realize the dream of making an influential online video show about the culture that he loves.

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While the Arizona transplant’s story is couched in the new media and streetwear trends of Los Angeles, its themes are quite traditional: staying focused, making sacrifices, believing in one’s self.

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Following the talk, Levi and jeffstaple stuck around to speak to provide a unique mentorship clinic for five attendees. Very cool.

levi3For more engagements and opportunities, follow Imprint at www.facebook.com/imprintculturelab.

Long Beach: Work in Progress videos are up

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The third and final video from Imprint’s Long Beach: Work in Progress conference was posted last week. We’re very proud of the event’s stellar lineup of friends (from a Pulitzer Prize-winning writer to a banned-in-Japan, Canada, etc. musician) who came out to both dig into our home base’s unique history and subcultures and help cultivate them. These shorts were made to carry their message beyond the historic Edison Theatre and into the streets, as well as convey it to all folks regarding their own towns.

Check out the short film below:

And don’t forget the first two videos with self-explanatory tites, Teaser and A Statement. Please watch, share, and grow your own culture!

Long Beach: Work in Progress videos

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To follow up on Imprint’s Long Beach: Work in Progress conference, we’ve been making videos to help spread the message. Not just the culture and upside of our home town but taking the roots of wherever you may live and using them to grow and develop a community with authenticity and originality.

The first video is a teaser of sorts:

The second focuses on the Imprint team and its objective:

Please view, enjoy, let us know what you think, and share. Then keep an eye out for the third and final installment.

HyunA, Lee Minho, and us

interTrend updates!

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Earlier this month in conjunction with Toyota Corolla, the reigning queen of K-pop HyunA released a single called “My Color.” Check it the site at Toyota.com/madeincorolla and the video on YouTube.

 

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Also this month, Lee Minho joined fans at a meet-and-greet at the Park Plaza Hotel to celebrate the fabulously successful One & Only web series and campaign for the Toyota Camry.

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For more fresh faces, follow @interTrend on Instagram!

Twentienth Anniversary Tenugui (1 of 2)

The pieces have come together for interTrend’s twentieth anniversary tenugui project. The patterns and images were provided by some of our favorite artists and designers, and I took photos when I was able to hand-deliver samples and sets to them. Above: Miran Kim, Monkmus, Sophia Chang. Below: Qingnian Tang, Stella Lai.

The final picture shows how they’re being packaged. Perhaps I’ll show the interior of the wrapping paper in a future post, after I receive photos from the other five contributors (Allister Lee, Deth P. Sun, jeffstaple, Prodip Leung, Susie Ghahremani). In the meantime, look for the pieces to leak out to friends, family, clients, and crew…