All posts in Entertainment

Ultraman x State Farm campaign launches today

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The long-awaited Ultraman campaign for State Farm launches today! Mashing up Asia’s O.G. costumed hero franchise with motorists in distress is a perfect fit for the Chinese market in America, and the videos are pretty cool. (Be sure to clarify that it’s Ultraman Neos when sharing this, or you will be slammed by your otaku friends.)

Check out the first piece below and get more details about Ultra Service at statefarm.com/chinese.

The Missing Picture event at the Art Theatre

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By now you might already know that the Academy Award-nominated The Missing Picture is making its theatrical debut at Long Beach’s Art Theatre. It’s a very big deal and an honor that Rithy Panh’s masterful reimagining of his experience surviving the Khmer Rouge is premiering so close to the city’s Little Cambodia community, and perhaps you even attended the red carpet screening on Saturday night. How cool was that?

While every viewing of the surreal, stylish, and powerful documentary is a visual treat and emotional journey, another special event will take place at 3:00 p.m. on Saturday, March 1. The director will be in town and on hand to present the movie and participate in a post-screening panel with producer Catherine Dussart, French narrator Randal Douc, and composer Marc Marder.

Guests providing extra perspective on Panh’s groundbreaking film will include singer Chhom Nimol from Dengue Fever, rapper/filmmaker Prach Ly, Hawaii International Film Festival’s Creative Director Anderson Le, and Giant Robot magazine co-founder Martin Wong. Moderation will be supplied by interTrend’s own Julia Huang.

As if that weren’t enough, there will be a short dance performance by the Khmer Arts Academy and a casual reception afterward. And, oh yeah, the movie is blowing away audiences and racking up awards around the world. Check out gushing coverage from The Los Angeles Times, The Wall Street Journal, The BBC, and The Long Beach Post.

There is no extra cost for this special screening, so I suggest purchasing tickets in advance at the Art Theatre site. See you there!

Save the date: Love for Leni in L.A.

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Love for Leni is an art auction that takes place next Wednesday, February 19. Proceeds go toward helping 8-month-old Leni fight Leukemia. Leni’s dad Jerry is part of the interTrend/Imprint family, and we consider her to belong to of our family as well. Participating artists include Gary Baseman, Deanne Cheuk, David Choe, Faile, Shepard Fairey, James Jean, Geoff McFetridge, and many more. Items to be auctioned from Adidas, Girl Skateboards, Warby Parker, and others.

Check out the event from 7:00 pm – 10:00 pm at Slow Culture Gallery, 5906 N. Figueroa Street, Los Angeles, CA 90042 on Wednesday, February 19, 2014. Get the latest at loveforleni.com or the event’s Facebook page.

See you there!

Architecture for Dogs opens in Japan

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Imprint Lab‘s Architecture for Dogs crew recently returned from Japan and their photos of the installation and opening events are very cool. Doors opened on October 25 at Toto Gallery•Ma in Tokyo.

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The display of species-specific doghouses curated by Kenya Hara had previously shown in Miami and Long Beach. The Asian debut included new pieces, including 12 explorations of Hara’s D-Tunnel concept.

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The gallery also invites visitors to submit their own doghouse designs. The sketches, which are updated daily at architecturefordogs.com, are wonderful. So is the new book.

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There was also talk at Design Hub in Tokyo Midtown, featuring Hara along with contributors Atelier Wan, Torafu Architects, Sou Fujimoto, and Elien Deceuninck of MVRDV.

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Imprint and interTrend’s own Julia Huang participated in the opening events, too, and was documented by several Instagram accounts.

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Check out coverage from The Japan Times and Wallpaper* and, better yet, visit yourself before the exhibit closes on December 21.

Toto Gallery•Ma
Toto Nogizaka Bldg. 3F
1-24-3 Minami-Aoyama
Minato-ku, Tokyo
03-3402-1010

11 a.m.-6 p.m. (Friday until 7 p.m.)
Closed Sunday, Monday, and holidays

Free admission

 

October Roundup: Take Your Shot, Aziatix/Corolla Ready, Architecture for Dogs, Love Is Changing History

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Yesterday was interTrend’s monthly agency meeting, in which the different departments (and sister companies) share projects, updates, information, and inspiration. It was also Halloween, so there were costumes! I can’t possibly run down all the great outfits that were present in the office–or even show photos of everyone–but here are four campaigns that we are very proud of.

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The three Take Your Shot contest winners have completed their short films under the tutelage of Wong Fu Productions, Jon M. Chu, and Freddie Wong. You can not only watch them at takeyourshotfilms.com but also vote on them, see behind-the-scenes footage, and enter to win a Nokia Lumia 1020.

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On the heels of last week’s Aziatix/Corolla “Baby, Let’s Go” premiere and launch event, more details have been released regarding the campaign. In addition to the online effort and Asian print and television outlets, the song and videos will be featured at Boiling Crab locations, select boba shops, and many karaoke studios beginning next week.

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Imprint Culture Lab’s Architecture for Dogs exhibit debuted in Tokyo at the TOTO Gallery•Ma, and has enjoyed tremendous media coverage. Next week I’ll share photos from the opening and other special events that took place, as well as provide a peek into the accompanying book that is available all over Japan (and will hopefully be distributed in the United States).
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Finally, interTrend was proud to develop AT&T’s Love Is Changing History Project. The site launched in October but it isn’t too late visit it, see two powerful short films, and help raise money for the nation’s leading non-profit providing crisis intervention and suicide prevention services to LGBTQ youth, The Trevor Project.

Aziatix/Corolla launch event at the Smog Shoppe

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Last night at the Smog Shoppe, Aziatix gave an invite-only performance and meet-and-greet for fans and the media to promote their brand-new single which is being used to promote the latest Corolla campaign. Following Hatsune Miku and HyunA, Aziatix is the newest Asian musical talent to support Toyota’s centerpiece model.

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Following introductions by K Pop icon Danny Im (1TYM, Mnet), Toyota’s David Chung (National Manager, Targeted Advertising and Strategy), and label spokesperson Lynn Scott (Vice President of Marketing for Cash Money Records), the group came out to debut “Baby, Let’s Go” to the intimate crowd at the converted auto garage.

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The song, which was written specifically for the Corolla campaign, is being released as a single by Cash Money Records but is also the centerpiece of a series of commercials and online clips. The pumped-up blend of R&B, rap, and K-pop is super catchy, and will not disappoint the trio’s hardcore fans in Asia and America. I expect it to attract new fans to the group, as well–not to mention direct attention to the revamped Corolla.

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The performance was followed by the global debut of the accompanying music video and a casual Q&A with the group. Topics ranged from how inspiring it is to collaborate with K-pop stars, what a treat it was to work with Toyota, how scary it was to shoot a video around the prototype model, and doesn’t everyone have Hello Kitty air fresheners in their cars? Nice guys, all around.

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Of course, the highlight was when fans could mingle with Aziatix. I spotted homemade T-shirts and signs, group flags, and flashlights, and overheard that some attendees had traveled from out of state to be at the event. Check out the song, videos, and ringtone, at the Corolla Ready site, and enter for a chance to see the band perform the song in concert yourself.

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Congratulations to the Aziatix, Toyota, and interTrend teams for putting together a packed launch event and cool campaign. We look forward to seeing it take off.

Toyota.com/corollaready/

Imprint Presents David Choe Recap

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Yesterday interTrend’s sister company Imprint presented a rare lunchtime talk by artist David Choe at the National Center for the Preservation of Democracy in Little Tokyo, Los Angeles. In case you didn’t secure a ticket to the sold-out event, here’s a brief and not completely SFW recap.

The event started off with intros by DVDASA crew Bobby Trivia and Critter, followed by walk-in music of Burzum. You’re familiar with the infamous Norwegian black metal of Varg Vikernes, murderer of Euronymous Aarseth and the arsonist of three churches, right?
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The highest-paid living artist started off by saying that many consider him to be lucky because Sean Parker famously commissioned murals in the Facebook office in exchange for some ownership. But Dave points out that Parker had been stalking him and inquiring about art since Napster days. It wasn’t luck; Dave was a hard-working, awesome artist. The talk would outline some rules to follow to become awesome, couched in trash talk, insults, and seemingly random stories.

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The first rule: “Do whatever the fuck you want.” Dave has Irritible Bowel Syndrome but doesn’t let that stop him from eating lasagne, grilled cheese, and other Western foods that mess with his Asian digestive system. Rather than let I.B.S. rule him, he wears tighty whities and sits on the toilet often.

The second rule: “Persistence.” Dave cited having lunch with our mutual friend Bill, who said that he was leaving the friend zone of a female acquaintance. When Dave informed Bill that isn’t a choice guys get to make, he responded that it was possible because he’s been hanging out with her, listening to her rebound stories, and servicing her ego for 20 years. Bill’s friend’s years as a hot young thing are over and so is her leverage. That’s persistence.

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Dave began mixing up the rule numbering after this, but other points included taking “never” out of your vocab (whether it refers to unsavory food or unhygienic intercourse), being miserable (on purpose to fuel your creativity, which is why he stopped living in luxury and moved into his parents’ garage), and not giving up.

For the final point, he introduced an audience member who was visiting from Utah. Just a few weeks ago, the young artist had suicidal thoughts stemming from girl problems and was wandering around Salt Lake City when he stumbled upon Korean Jesus himself (who was looking for hot Mormon chicks). The K Person’s advice? Don’t kill yourself with pills now, wait a year and then do it in a way that makes a statement.

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Before the Q&A interTrend’s own Julia Huang told some revealing stories about Choe’s parents and his recent art show in Mexico City, and the first question was one of his high school classmate asking him to paint a portrait of his infant son. Dave kindly declined, citing that babies are hard to paint. One wrong stroke and he looks too old.

Other audience questions and requests included trivia regarding his appearance in the “Smells Like Teen Spirit” video (Dave got a flyer, ditched school, and went), why he doesn’t date K People (his mom is already enough in that department), how far he’s gone with transvestites or transsexuals (not very, but he’s open to the idea), and what happened earlier in the talk (Dave told the late-comer to “fuck off” and never be late again). As a wild animal’s turd might have a fruit seed buried in the middle, each of Dave’s insults offered an opportunity for growth. It was strangely and honestly inspiring.

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Thanks to Dave for waking up early and dragging his hard-working DVDASA crew to Little Tokyo for the talk. And extra thanks to the Imprint family who made this event possible. John and Flo had their hands full but that’s Tanya and Julia on either end of this group shot below, along with Imprint alums/friends of interTrend Paul Kwon and Stella Lai. I was there to enjoy hearing my old friend talk and share it with you!

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Keep an eye on the Imprint website and Imprint Facebook page for future events. The list of future speakers that’s building up is quite impressive, and you won’t want to miss any of them.

 

Imprint presents David Choe in Downtown L.A. (October 17, 2013)

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How did David Choe survive as a hitchhiking and zine-making kleptomaniac, tagger, and art school dropout? What enabled the rejected comic book artist and struggling artist to go from jailbird in Japan to massively successful fine artist, bad influence on Mark Zuckerberg, guest of Anthony Bourdain and Howard Stern, and out-of-control podcast host with comedians, musicians, and porn stars? Why does he bring together the likes of Roy Choi, Jim Lee, and John Cusack, and has he ever gotten over his gambling addiction? In the midst of all this, how does he pull off jaw-dropping art shows such as his recent triumph, Snowman Monkey BBQ, in Mexico City?

Although there’s a chance that the Los Angeles-based artist may address a few burning questions at the National Center for the Preservation of Democracy, we can’t say for sure. David is freakishly talented but is also a guy who does whatever he wants, whenever he wants, which makes him extra loved and admired. (It doesn’t hurt that the trash-talking rabble-rouser is a softie at heart, not to mention longtime friend of interTrend.)

So we’re excited about Imprint presenting a rare chance to see the street art powerhouse in a live speaking engagement at noon on Thursday, October 17 in Downtown L.A. Click imprintculturelab.eventbrite.com for more information about ticketing, but those who are weak at heart or easily offended might want to stay home. That’s the official, approved-by-all-parties announcement above. His is below…

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See you there!

Take Your Shot

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Take Your Shot, interTrend’s latest online collaboration with AT&T, is off and running and involves three aspiring filmmakers who are being mentored by some of the best in the biz: Wong Fu Productions, Jon M. Chu, and Freddie Wong. The office was shown some of the behind-the-scenes interviews and interaction on Tuesday, and this should be a fun process to follow.

Fans of Wong Fu, Chu, and Wong can not only keep up with the progress of the new shorts online at takeyourshotfilms.com but also have a hand in important details, such as which set should receive free boba during the shooting. We hope friends of interTrend will enjoy, interact, and share!

Levi Maestro and jeffstaple at the Art Theatre

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This afternoon, Imprint Culture Lab presented a conversation with Levi Maestro at the Art Theatre in Long Beach. Moderated by Imprint’s own jeffstaple and speaking to an intimate crowd of 100, Levi described how he came to realize the dream of making an influential online video show about the culture that he loves.

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While the Arizona transplant’s story is couched in the new media and streetwear trends of Los Angeles, its themes are quite traditional: staying focused, making sacrifices, believing in one’s self.

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Following the talk, Levi and jeffstaple stuck around to speak to provide a unique mentorship clinic for five attendees. Very cool.

levi3For more engagements and opportunities, follow Imprint at www.facebook.com/imprintculturelab.