All posts in Music

The Missing Picture event at the Art Theatre

THE MISSING PICTURE

By now you might already know that the Academy Award-nominated The Missing Picture is making its theatrical debut at Long Beach’s Art Theatre. It’s a very big deal and an honor that Rithy Panh’s masterful reimagining of his experience surviving the Khmer Rouge is premiering so close to the city’s Little Cambodia community, and perhaps you even attended the red carpet screening on Saturday night. How cool was that?

While every viewing of the surreal, stylish, and powerful documentary is a visual treat and emotional journey, another special event will take place at 3:00 p.m. on Saturday, March 1. The director will be in town and on hand to present the movie and participate in a post-screening panel with producer Catherine Dussart, French narrator Randal Douc, and composer Marc Marder.

Guests providing extra perspective on Panh’s groundbreaking film will include singer Chhom Nimol from Dengue Fever, rapper/filmmaker Prach Ly, Hawaii International Film Festival’s Creative Director Anderson Le, and Giant Robot magazine co-founder Martin Wong. Moderation will be supplied by interTrend’s own Julia Huang.

As if that weren’t enough, there will be a short dance performance by the Khmer Arts Academy and a casual reception afterward. And, oh yeah, the movie is blowing away audiences and racking up awards around the world. Check out gushing coverage from The Los Angeles Times, The Wall Street Journal, The BBC, and The Long Beach Post.

There is no extra cost for this special screening, so I suggest purchasing tickets in advance at the Art Theatre site. See you there!

Aziatix/Corolla launch event at the Smog Shoppe

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Last night at the Smog Shoppe, Aziatix gave an invite-only performance and meet-and-greet for fans and the media to promote their brand-new single which is being used to promote the latest Corolla campaign. Following Hatsune Miku and HyunA, Aziatix is the newest Asian musical talent to support Toyota’s centerpiece model.

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Following introductions by K Pop icon Danny Im (1TYM, Mnet), Toyota’s David Chung (National Manager, Targeted Advertising and Strategy), and label spokesperson Lynn Scott (Vice President of Marketing for Cash Money Records), the group came out to debut “Baby, Let’s Go” to the intimate crowd at the converted auto garage.

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The song, which was written specifically for the Corolla campaign, is being released as a single by Cash Money Records but is also the centerpiece of a series of commercials and online clips. The pumped-up blend of R&B, rap, and K-pop is super catchy, and will not disappoint the trio’s hardcore fans in Asia and America. I expect it to attract new fans to the group, as well–not to mention direct attention to the revamped Corolla.

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The performance was followed by the global debut of the accompanying music video and a casual Q&A with the group. Topics ranged from how inspiring it is to collaborate with K-pop stars, what a treat it was to work with Toyota, how scary it was to shoot a video around the prototype model, and doesn’t everyone have Hello Kitty air fresheners in their cars? Nice guys, all around.

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Of course, the highlight was when fans could mingle with Aziatix. I spotted homemade T-shirts and signs, group flags, and flashlights, and overheard that some attendees had traveled from out of state to be at the event. Check out the song, videos, and ringtone, at the Corolla Ready site, and enter for a chance to see the band perform the song in concert yourself.

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Congratulations to the Aziatix, Toyota, and interTrend teams for putting together a packed launch event and cool campaign. We look forward to seeing it take off.

Toyota.com/corollaready/

Levi Maestro and jeffstaple at the Art Theatre

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This afternoon, Imprint Culture Lab presented a conversation with Levi Maestro at the Art Theatre in Long Beach. Moderated by Imprint’s own jeffstaple and speaking to an intimate crowd of 100, Levi described how he came to realize the dream of making an influential online video show about the culture that he loves.

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While the Arizona transplant’s story is couched in the new media and streetwear trends of Los Angeles, its themes are quite traditional: staying focused, making sacrifices, believing in one’s self.

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Following the talk, Levi and jeffstaple stuck around to speak to provide a unique mentorship clinic for five attendees. Very cool.

levi3For more engagements and opportunities, follow Imprint at www.facebook.com/imprintculturelab.

Long Beach: Work in Progress videos are up

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The third and final video from Imprint’s Long Beach: Work in Progress conference was posted last week. We’re very proud of the event’s stellar lineup of friends (from a Pulitzer Prize-winning writer to a banned-in-Japan, Canada, etc. musician) who came out to both dig into our home base’s unique history and subcultures and help cultivate them. These shorts were made to carry their message beyond the historic Edison Theatre and into the streets, as well as convey it to all folks regarding their own towns.

Check out the short film below:

And don’t forget the first two videos with self-explanatory tites, Teaser and A Statement. Please watch, share, and grow your own culture!

Long Beach: Work in Progress videos

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To follow up on Imprint’s Long Beach: Work in Progress conference, we’ve been making videos to help spread the message. Not just the culture and upside of our home town but taking the roots of wherever you may live and using them to grow and develop a community with authenticity and originality.

The first video is a teaser of sorts:

The second focuses on the Imprint team and its objective:

Please view, enjoy, let us know what you think, and share. Then keep an eye out for the third and final installment.

Long Beach: Work in Progress

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interTrend’s sister company Imprint always explores the most interesting topics: next-level media, up-and-coming technology, the origins of streetwear, architecture for humans and pets. Its upcoming conference will address a topic that is very near and dear and pertinent to both of the businesses.

Anyone who follows our Psychic Temple blog, which details the history, construction, and surrounding culture of interTrend and Imprint’s future creative space, knows that the companies will be moving from a corporate high rise to Downtown Long Beach’s second oldest commercial building. We are not only investing in the neighborhood but visibly changing the landscape and driving local business and accelerating the culture as well.

Long Beach: Work in Progress is part of our efforts to not only be present in the community that we have set our roots in but celebrate and grow it. The conference will revisit the city through the lenses of architecture (authors Cara Mullio and Jennifer M. Volland on Case Study House architect Edward A. Killingsworth), food (Los Angeles Times writer Jonathan Gold), music (members of T.S.O.L., The Vandals, and Dengue Fever), and skateboarding (pro Chad Tim Tim, ex-pro Justin Reynolds, cinematographer Ricki Bedenbaugh, and shoe designer Paul Kwon) and discuss ways that individuals, businesses, and artists can nurture genuine culture, share it, and benefit everyone.

The event will take place one week from today (Friday, April 26) at the historic Edison Theatre and interest not only Long Beach residents but anyone who wants to celebrate and grow their hometowns. Check out the Imprint 2013 webpage for more information as well as a link for ticketing. We hope to see you there.

HyunA, Lee Minho, and us

interTrend updates!

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Earlier this month in conjunction with Toyota Corolla, the reigning queen of K-pop HyunA released a single called “My Color.” Check it the site at Toyota.com/madeincorolla and the video on YouTube.

 

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Also this month, Lee Minho joined fans at a meet-and-greet at the Park Plaza Hotel to celebrate the fabulously successful One & Only web series and campaign for the Toyota Camry.

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For more fresh faces, follow @interTrend on Instagram!

Twentienth Anniversary Tenugui (1 of 2)

The pieces have come together for interTrend’s twentieth anniversary tenugui project. The patterns and images were provided by some of our favorite artists and designers, and I took photos when I was able to hand-deliver samples and sets to them. Above: Miran Kim, Monkmus, Sophia Chang. Below: Qingnian Tang, Stella Lai.

The final picture shows how they’re being packaged. Perhaps I’ll show the interior of the wrapping paper in a future post, after I receive photos from the other five contributors (Allister Lee, Deth P. Sun, jeffstaple, Prodip Leung, Susie Ghahremani). In the meantime, look for the pieces to leak out to friends, family, clients, and crew…

To Be Continuing: Lee Min-ho, Wong Fu Productions

The success of interTrend’s K-drama-inspired The One & Only web series for Toyota has not only spawned an equally beloved epilogue but also some Pandora playlists selected by the main characters played by Lee Min-ho. Does the good guy, Joon, listen to Girls Generation or PSY? Does the evil twin, Kwon, prefer Slayer? Find out tomorrow (Wednesday, November 28) when the songs are posted on the site.

interTrend is also following up on its smash collaborative effort with Wong Fu Productions, Away We Happened, with a second interactive drama series. This one is called When It Counts and invites the audience to help the protagonist make choices, assist Wong Fu in production decisions, and affect the fate of a dance crew. The second episode posts on Friday, November 30, so this is a perfect time to catch up.

Meet the Fung Brothers

The Fung Brothers can’t stop garnering attention with their “626” video, in which they glorify the San Gabriel Valley’s Pan Asian cuisine and culture, but it turns out there’s more to the Seattle transplants than drinking and rapping about boba tea. We asked them about some non-Asian things in the Los Angeles suburb as well as their non-rapping endeavors, such as their upcoming appearance at the Asian Hoop Fest in October and the tip-off event on Saturday, September 15 at 2:00 p.m. at Atlantic Times Square.

iT: When exactly did the 626 become cool?
FB: If you ask different people it varies, but the generally accepted answer is after our “626” music video dropped. The pieces were already there but we put them together in an accessible way both locally and outside the 626.

iT: Did you always appreciate the SGV or was there a gradual realization? How is it different than Seattle’s Asian community where you grew up?
FB: We always appreciated it, especially the food. But if you live here I think, over time, you realize the more subtle aspects, like how quiet and serene it is. The specific parts of the SGV that we refer to are essentially a suburban Chinatown, more similar to areas surrounding Vancouver than anything else in the States. Seattle has a thriving urban Chinatown that’s right next to downtown, and it’s where most Asians of any kind hang out post-clubbing.

iT: Can you talk about some cool non-Asian things about the 626?
FB: There’s a ton of public parks and the San Gabriel mountains are incredible. There’s some really good American (Twohey’s) and Latino (Cook’s Tortas) food. In general, I think most people would agree it’s a charming place to live.

iT: Aren’t you worried about making too many people aware of the SGV?
FB: Nope. Like anything, there are going to be pros and cons but I think making more people aware of the SGV is overwhelmingly good.

iT: What can fans of your YouTube work expect in a live setting?
FB: Stand-up comedy. We started out doing stand-up before we ever did YouTube, so we love performing live.

iT: Is your stand-up focused on the SGV or is that just one of many topics?
FB: Our stand-up has very little to do with the SGV because it would be such a niche topic to talk about and stand-up is all about being relevant to your audience.