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Levi Maestro and jeffstaple at the Art Theatre

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This afternoon, Imprint Culture Lab presented a conversation with Levi Maestro at the Art Theatre in Long Beach. Moderated by Imprint’s own jeffstaple and speaking to an intimate crowd of 100, Levi described how he came to realize the dream of making an influential online video show about the culture that he loves.

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While the Arizona transplant’s story is couched in the new media and streetwear trends of Los Angeles, its themes are quite traditional: staying focused, making sacrifices, believing in one’s self.

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Following the talk, Levi and jeffstaple stuck around to speak to provide a unique mentorship clinic for five attendees. Very cool.

levi3For more engagements and opportunities, follow Imprint at www.facebook.com/imprintculturelab.

Long Beach: Work in Progress

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interTrend’s sister company Imprint always explores the most interesting topics: next-level media, up-and-coming technology, the origins of streetwear, architecture for humans and pets. Its upcoming conference will address a topic that is very near and dear and pertinent to both of the businesses.

Anyone who follows our Psychic Temple blog, which details the history, construction, and surrounding culture of interTrend and Imprint’s future creative space, knows that the companies will be moving from a corporate high rise to Downtown Long Beach’s second oldest commercial building. We are not only investing in the neighborhood but visibly changing the landscape and driving local business and accelerating the culture as well.

Long Beach: Work in Progress is part of our efforts to not only be present in the community that we have set our roots in but celebrate and grow it. The conference will revisit the city through the lenses of architecture (authors Cara Mullio and Jennifer M. Volland on Case Study House architect Edward A. Killingsworth), food (Los Angeles Times writer Jonathan Gold), music (members of T.S.O.L., The Vandals, and Dengue Fever), and skateboarding (pro Chad Tim Tim, ex-pro Justin Reynolds, cinematographer Ricki Bedenbaugh, and shoe designer Paul Kwon) and discuss ways that individuals, businesses, and artists can nurture genuine culture, share it, and benefit everyone.

The event will take place one week from today (Friday, April 26) at the historic Edison Theatre and interest not only Long Beach residents but anyone who wants to celebrate and grow their hometowns. Check out the Imprint 2013 webpage for more information as well as a link for ticketing. We hope to see you there.

Knockaround + Imprint at the Art Theatre

This morning, the historic Art Theatre in Downtown Long Beach was the site of interTrend’s final Agency Meeting of 2012. We’d like to thank Adam “Ace” Moyer for braving the 405 to share his experiences and lessons learned in starting up the San Diego-based Knockaround sunglasses company. With a little guidance from interTrend’s Imprint Venture Lab, it has evolved out of a one-car garage into a brand that is spotted on celebrities and collaborates with top-shelf names.


Did I mention that Ace got to throw the first pitch at a Padres game in 2012? Or that Snoop Dogg/Lion flaunts the gear often–and not just the rasta ones? Moyer’s attitude is as humble as his company’s story is inspiring, and we can’t wait to see how 2013 goes for them.

Linside Out: Why Jeremy Lin Still Matters

Jeremy Lin’s compressed trajectory from perpetual benchwarmer to hoops messiah to hospitalized has-been was as speedy as it was oversaturated. But as a fellow Taiwanese-American, I couldn’t have been prouder when he owned the headlines in sports, popular culture, and the media.

The Harvard graduate deserved the attention for challenging the American public’s impression of where Asians fit in the country’s melting pot. And wasn’t it interesting that Number 17 received such rabid attention and public dissection while successful Asians in other segments of American popular culture did not?

Asian Americans Are Accepted in High Culture

Did fashionistas break out in a frenzy of wordplay regarding Jason Wu “Woulda Thunk It” or Peter “Get” Som when it comes to outfits worn by the First Lady, and will anyone ever challenge Vera “V-Dub” Wang’s supremacy in the wedding dress field? Did foodies debate the impact of Roy “I Yam What I” Yamaguchi or David “Mofo” Chang on America’s culinary landscape? No. Perhaps it’s because of the geometry and chemistry involved in their respective fields that they haven’t upended the public consciousness like Linsanity has. There is no sense of novelty.

And although Asians comprise only 5 percent of the total U.S. population, it’s practically a given that Classical music would die in America without them. According to the Los Angeles Times, USC’s School of Music identified 17 percent of its 827 undergraduate and graduate students as Asian American in 2004. At Juilliard, approximately 18 percent were Asian Americans. The figures have only gone up since then, and it is not shocking that that America’s most famous cellist—or Classical artist in general—is Asian. As a result, Yo-Yo Ma, whose name seems ideal for punny headlines, never receives them.

Asian Americans Are Appreciated in Low Culture

Asian Americans make moves on the opposite end of culture, too. Comedians Margaret Cho, Russell Peters, and Aziz Ansari are masters of making people laugh but also pushing buttons and boundaries. Painters Martin Wong and Manuel Ocampo are recognized as key figures in outsider art movements in New York City and Los Angeles. Jim Lee, Adrian Tomine, and Lynda Barry are in the canon of mainstream comics, indie comics, and comic strip canons. Barry McGee and David Choe not only have hard-to-earn cred in the world of graffiti, but are also taken seriously by world-class art galleries and museums.

But What About The Mainstream?

It’s only the most popular of culture that dismisses Asian Americans. In Hollywood and on the tube, Asian American filmmakers and actors are relegated to the indie ghetto, genre pieces, token roles, and news desks. And while music fanatics embrace Asians in America as top-shelf producers, DJs, and even scholars (Dan The Automator, Qbert, Jeff Chang), the only performer to bask in the popular spotlight has been William Hung. Yes, reality TV shows sometimes include Asian Americans, but is that really something to be proud of?

Lin making the cover of Time as well as Sports Illustrated reveals not only how out-of-touch Middle America is with Asian Americans but also how much he matters. It is equally sad and alarming that an unmistakably Asian-yet-American jock who excels in a sport besides figure skating, tennis, or golf is shocking to so many. And it is a wakeup call to Asian Americans who have been sequestered in cultural and economic comfort zones that the era of Ancient Chinese Secrets and Long Duk Dong did not end in the eighties. Not even in Manhattan. Despite significant cultural contributions from the ivory towers to the alleyways, Asian Americans still receive almost no attention, compassion, or respect from the mainstream.

Lin The Facilitator

While Lin’s playing time diminished as healing stars returned to the Knicks’ once-depleted lineup and even his long-term future with the club is unsure as a result of the club’s regime change on the coach’s bench, his effectiveness outside the game reamains as potent as ever. At this moment in America, the Ivy Leaguer’s drives, assists, and game-winning shots challenge its center-hugging, slow-adopting, mainstream as much as they do opposing clubs. As a result he has not only given hope to long-suffering New York hoops fans, but also uplifts Asian Americans in a way that traditional artists and cultural innovators cannot.

Regardless of his recovery or where he plays point guard next year, Lin is already inked in as Volvo’s brand ambassador in China. There, he is a powerful symbol of the American Dream–not to mention the ability for hard-working Chinese to excel just about everywhere. That much is clear. However in Lin’s own country, his influence as a representative of Asian Americans is just beginning to be measured.

 

Julia Huang is the founder and president of interTrend, an award-winning advertising agency that specializes in connecting Fortune 500 clients with Asians around the world.