interTrending

Renzei Holdings feature in OC Register

 

ocregister

 

Did you miss last week’s article about Renzei Holdings (the parent company of interTrend, Imprint, Pivot, and Rezonate)? Read about its history and highlights, as well as Julia Huang’s tips on how to run a successful business at ocregister.com.

 

 

Architecture for Dogs goes to New York

afdnyc1
Fresh off a successful launch in Tokyo, Architecture for Dogs is about to receive the spotlight once again, this time in New York City at Purina’s Better with Pets Summit on Tuesday, November 19. After packing her bags, AFD co-founder Julia Huang answered some questions about it for us.

What do you know about the conference that you’ll be presenting at in New York?
Not a whole lot, aside from the fact that there are so many subject matter experts with Dr. before their names. But the premise of this Purina-facilitated conference about how our lives are #betterwithpets resonates strongly with me.

In Japan you were involved in a few group discussions. How are you approaching this solo gig?

The good news is the time slot is shorter than the two-hour panel discussion in Japan. The bad news is I don’t know if there is going to be enough time to share the best of Architecture for Dogs: how it came about, what’s happening even as we speak, and what we have in store for the future. But I am going to try to communicate as much as possible Kenya Hara’s vision, how world class architects responded to the challenge, and how the world is responding.
afdnyc2
Were there any surprising moments or new realizations in Japan that you can share with us?
More like a strong reinforcement of what we knew all along. A lot of people respond strongly to all things dogs and all things architecture.  Combine the two and we basically have a powerful platform for people to communicate with each other.

Any interesting fans of the project that you’ve come across ?
A hip-hop rapper with his dog’s named tatooed on his arm.


Is Renzei going to make the trip to New York?
No, I really wish he could but I don’t think he would take 6-hour cross-country trip very well.

adfnyc3
For more information, visit architecturefordogs.com and imprintculturelab.com.

Architecture for Dogs opens in Japan

afd-japan1-skyline

Imprint Lab‘s Architecture for Dogs crew recently returned from Japan and their photos of the installation and opening events are very cool. Doors opened on October 25 at Toto Gallery•Ma in Tokyo.

afd-japan2-outside

The display of species-specific doghouses curated by Kenya Hara had previously shown in Miami and Long Beach. The Asian debut included new pieces, including 12 explorations of Hara’s D-Tunnel concept.

afd-japan3-extrahara

The gallery also invites visitors to submit their own doghouse designs. The sketches, which are updated daily at architecturefordogs.com, are wonderful. So is the new book.

afd-japan4-diyafd2

There was also talk at Design Hub in Tokyo Midtown, featuring Hara along with contributors Atelier Wan, Torafu Architects, Sou Fujimoto, and Elien Deceuninck of MVRDV.

afd-japan5-talks

Imprint and interTrend’s own Julia Huang participated in the opening events, too, and was documented by several Instagram accounts.

afd-japan6-talks2

Check out coverage from The Japan Times and Wallpaper* and, better yet, visit yourself before the exhibit closes on December 21.

Toto Gallery•Ma
Toto Nogizaka Bldg. 3F
1-24-3 Minami-Aoyama
Minato-ku, Tokyo
03-3402-1010

11 a.m.-6 p.m. (Friday until 7 p.m.)
Closed Sunday, Monday, and holidays

Free admission

 

October Roundup: Take Your Shot, Aziatix/Corolla Ready, Architecture for Dogs, Love Is Changing History

hhit

Yesterday was interTrend’s monthly agency meeting, in which the different departments (and sister companies) share projects, updates, information, and inspiration. It was also Halloween, so there were costumes! I can’t possibly run down all the great outfits that were present in the office–or even show photos of everyone–but here are four campaigns that we are very proud of.

newstuff1-takeyourshot

The three Take Your Shot contest winners have completed their short films under the tutelage of Wong Fu Productions, Jon M. Chu, and Freddie Wong. You can not only watch them at takeyourshotfilms.com but also vote on them, see behind-the-scenes footage, and enter to win a Nokia Lumia 1020.

newstuff2-aziatix

On the heels of last week’s Aziatix/Corolla “Baby, Let’s Go” premiere and launch event, more details have been released regarding the campaign. In addition to the online effort and Asian print and television outlets, the song and videos will be featured at Boiling Crab locations, select boba shops, and many karaoke studios beginning next week.

newstuff3-afd

Imprint Culture Lab’s Architecture for Dogs exhibit debuted in Tokyo at the TOTO Gallery•Ma, and has enjoyed tremendous media coverage. Next week I’ll share photos from the opening and other special events that took place, as well as provide a peek into the accompanying book that is available all over Japan (and will hopefully be distributed in the United States).
newstuff4-loveis
Finally, interTrend was proud to develop AT&T’s Love Is Changing History Project. The site launched in October but it isn’t too late visit it, see two powerful short films, and help raise money for the nation’s leading non-profit providing crisis intervention and suicide prevention services to LGBTQ youth, The Trevor Project.

Aziatix/Corolla launch event at the Smog Shoppe

AZIATIX
Last night at the Smog Shoppe, Aziatix gave an invite-only performance and meet-and-greet for fans and the media to promote their brand-new single which is being used to promote the latest Corolla campaign. Following Hatsune Miku and HyunA, Aziatix is the newest Asian musical talent to support Toyota’s centerpiece model.

aziatix2

Following introductions by K Pop icon Danny Im (1TYM, Mnet), Toyota’s David Chung (National Manager, Targeted Advertising and Strategy), and label spokesperson Lynn Scott (Vice President of Marketing for Cash Money Records), the group came out to debut “Baby, Let’s Go” to the intimate crowd at the converted auto garage.

aziatix3

The song, which was written specifically for the Corolla campaign, is being released as a single by Cash Money Records but is also the centerpiece of a series of commercials and online clips. The pumped-up blend of R&B, rap, and K-pop is super catchy, and will not disappoint the trio’s hardcore fans in Asia and America. I expect it to attract new fans to the group, as well–not to mention direct attention to the revamped Corolla.

aziatix4

The performance was followed by the global debut of the accompanying music video and a casual Q&A with the group. Topics ranged from how inspiring it is to collaborate with K-pop stars, what a treat it was to work with Toyota, how scary it was to shoot a video around the prototype model, and doesn’t everyone have Hello Kitty air fresheners in their cars? Nice guys, all around.

aziatix5

Of course, the highlight was when fans could mingle with Aziatix. I spotted homemade T-shirts and signs, group flags, and flashlights, and overheard that some attendees had traveled from out of state to be at the event. Check out the song, videos, and ringtone, at the Corolla Ready site, and enter for a chance to see the band perform the song in concert yourself.

aziatix6

Congratulations to the Aziatix, Toyota, and interTrend teams for putting together a packed launch event and cool campaign. We look forward to seeing it take off.

Toyota.com/corollaready/

Architecture for Dogs goes to Tokyo

en_home_toto

Imprint Culture Lab’s wildly successful collaboration with Japanese designer Kenya Hara, Architecture for Dogs, will open in Tokyo opens this Friday, October 25 at TOTO Gallery·Ma in Tokyo. For the Asian debut of the species-specific doghouses designed by world class architects and designers, most of the Japanese contributors will be in attendance, as will Elien Deceuninck from MVRDV (Netherlands).

index_banner_ex131025

The third stop of the show (which follows Miami and Long Beach) will also feature more than 10 new variations of Hara’s D-TUNNEL, expanding upon the MUJI creative director’s notion of “a device that mediates between the scale of the human and the scale of the dog.” Hara will also take part in a symposium with architect Kengo Kuma and Imprint/interTrend’s own Julia Huang on Saturday, November 2.

TOTO2790

While the museum has stopped issuing lottery applications to attend the symposium (winners will be announced on Thursday), the exhibit will be open and free to attendees from Friday, October 25 through Saturday, December 21.

TOTO GALLERY·MA
TOTO Nogizaka Bldg.
3F1-24-3 Minami-Aoyama
Minato-ku, Tokyo, 107-0062
www.toto.co.jp/gallerma

Sorry, no dogs allowed but all are invited to download free blueprints and build doghouses for his or her pooch!

See you there!

Imprint Presents David Choe Recap

choe1

Yesterday interTrend’s sister company Imprint presented a rare lunchtime talk by artist David Choe at the National Center for the Preservation of Democracy in Little Tokyo, Los Angeles. In case you didn’t secure a ticket to the sold-out event, here’s a brief and not completely SFW recap.

The event started off with intros by DVDASA crew Bobby Trivia and Critter, followed by walk-in music of Burzum. You’re familiar with the infamous Norwegian black metal of Varg Vikernes, murderer of Euronymous Aarseth and the arsonist of three churches, right?
choe2-bobbyandcritter

The highest-paid living artist started off by saying that many consider him to be lucky because Sean Parker famously commissioned murals in the Facebook office in exchange for some ownership. But Dave points out that Parker had been stalking him and inquiring about art since Napster days. It wasn’t luck; Dave was a hard-working, awesome artist. The talk would outline some rules to follow to become awesome, couched in trash talk, insults, and seemingly random stories.

choe3-kicking
The first rule: “Do whatever the fuck you want.” Dave has Irritible Bowel Syndrome but doesn’t let that stop him from eating lasagne, grilled cheese, and other Western foods that mess with his Asian digestive system. Rather than let I.B.S. rule him, he wears tighty whities and sits on the toilet often.

The second rule: “Persistence.” Dave cited having lunch with our mutual friend Bill, who said that he was leaving the friend zone of a female acquaintance. When Dave informed Bill that isn’t a choice guys get to make, he responded that it was possible because he’s been hanging out with her, listening to her rebound stories, and servicing her ego for 20 years. Bill’s friend’s years as a hot young thing are over and so is her leverage. That’s persistence.

choe4-andrewsato

Dave began mixing up the rule numbering after this, but other points included taking “never” out of your vocab (whether it refers to unsavory food or unhygienic intercourse), being miserable (on purpose to fuel your creativity, which is why he stopped living in luxury and moved into his parents’ garage), and not giving up.

For the final point, he introduced an audience member who was visiting from Utah. Just a few weeks ago, the young artist had suicidal thoughts stemming from girl problems and was wandering around Salt Lake City when he stumbled upon Korean Jesus himself (who was looking for hot Mormon chicks). The K Person’s advice? Don’t kill yourself with pills now, wait a year and then do it in a way that makes a statement.

choe5-julia

Before the Q&A interTrend’s own Julia Huang told some revealing stories about Choe’s parents and his recent art show in Mexico City, and the first question was one of his high school classmate asking him to paint a portrait of his infant son. Dave kindly declined, citing that babies are hard to paint. One wrong stroke and he looks too old.

Other audience questions and requests included trivia regarding his appearance in the “Smells Like Teen Spirit” video (Dave got a flyer, ditched school, and went), why he doesn’t date K People (his mom is already enough in that department), how far he’s gone with transvestites or transsexuals (not very, but he’s open to the idea), and what happened earlier in the talk (Dave told the late-comer to “fuck off” and never be late again). As a wild animal’s turd might have a fruit seed buried in the middle, each of Dave’s insults offered an opportunity for growth. It was strangely and honestly inspiring.

choe6-baby

Thanks to Dave for waking up early and dragging his hard-working DVDASA crew to Little Tokyo for the talk. And extra thanks to the Imprint family who made this event possible. John and Flo had their hands full but that’s Tanya and Julia on either end of this group shot below, along with Imprint alums/friends of interTrend Paul Kwon and Stella Lai. I was there to enjoy hearing my old friend talk and share it with you!

choe7-crew

Keep an eye on the Imprint website and Imprint Facebook page for future events. The list of future speakers that’s building up is quite impressive, and you won’t want to miss any of them.

 

OCA-GLA Image Awards

imageawards1

A couple of Fridays ago, interTrend was recognized at the OCA-GLA‘s 22nd annual Image Awards. The other two recipients were the Hon. Warren Furutani (Political Achievement) and Asians for Miracle Marrow Matches (Community Achievement), and we were honored to receive the Impact Award with such impressive company.

imageawards2-LA_A03_100513P-detail

The Sing Tao Daily provided coverage (above) and so did ETTV America (below).

The interTrend family supports OCA’s goal of “advancing the social, political, and economic well-being of Asian Pacific Americans in the United States” and truly appreciates the props. Thanks!

Imprint presents David Choe in Downtown L.A. (October 17, 2013)

choe1

How did David Choe survive as a hitchhiking and zine-making kleptomaniac, tagger, and art school dropout? What enabled the rejected comic book artist and struggling artist to go from jailbird in Japan to massively successful fine artist, bad influence on Mark Zuckerberg, guest of Anthony Bourdain and Howard Stern, and out-of-control podcast host with comedians, musicians, and porn stars? Why does he bring together the likes of Roy Choi, Jim Lee, and John Cusack, and has he ever gotten over his gambling addiction? In the midst of all this, how does he pull off jaw-dropping art shows such as his recent triumph, Snowman Monkey BBQ, in Mexico City?

Although there’s a chance that the Los Angeles-based artist may address a few burning questions at the National Center for the Preservation of Democracy, we can’t say for sure. David is freakishly talented but is also a guy who does whatever he wants, whenever he wants, which makes him extra loved and admired. (It doesn’t hurt that the trash-talking rabble-rouser is a softie at heart, not to mention longtime friend of interTrend.)

So we’re excited about Imprint presenting a rare chance to see the street art powerhouse in a live speaking engagement at noon on Thursday, October 17 in Downtown L.A. Click imprintculturelab.eventbrite.com for more information about ticketing, but those who are weak at heart or easily offended might want to stay home. That’s the official, approved-by-all-parties announcement above. His is below…

choe2

See you there!

Take Your Shot

takeyourshot

Take Your Shot, interTrend’s latest online collaboration with AT&T, is off and running and involves three aspiring filmmakers who are being mentored by some of the best in the biz: Wong Fu Productions, Jon M. Chu, and Freddie Wong. The office was shown some of the behind-the-scenes interviews and interaction on Tuesday, and this should be a fun process to follow.

Fans of Wong Fu, Chu, and Wong can not only keep up with the progress of the new shorts online at takeyourshotfilms.com but also have a hand in important details, such as which set should receive free boba during the shooting. We hope friends of interTrend will enjoy, interact, and share!