All posts tagged away we happened

Away We Happened at the Effies


Congratulations to the team of interTrend Communications, Rezonate Media, and AT&T for winning an Effie Award for effective marketing! Last night, the Away We Happened crew accepted the prestigious award at Cipriani’s 42nd Street.

Late-comers can catch up with the innovative (and emotional) campaign at You might laugh and you might cry, but you’ll definitely be impressed by the collaboration with Wong Fu Productions, Jen Frmheadtotoe, Victor Kim, and their massive fanbase.


Extra coverage at Medio Bistro and the Long Beach Business Journal!

To Be Continuing: Lee Min-ho, Wong Fu Productions

The success of interTrend’s K-drama-inspired The One & Only web series for Toyota has not only spawned an equally beloved epilogue but also some Pandora playlists selected by the main characters played by Lee Min-ho. Does the good guy, Joon, listen to Girls Generation or PSY? Does the evil twin, Kwon, prefer Slayer? Find out tomorrow (Wednesday, November 28) when the songs are posted on the site.

interTrend is also following up on its smash collaborative effort with Wong Fu Productions, Away We Happened, with a second interactive drama series. This one is called When It Counts and invites the audience to help the protagonist make choices, assist Wong Fu in production decisions, and affect the fate of a dance crew. The second episode posts on Friday, November 30, so this is a perfect time to catch up.

interTrend in the Los Angeles Times

Nice interTrend coverage in today’s Los Angeles Times. Read all about it here.

Westwood Happened














Away We Happened cast and crew at UCLA School of Theater, Film, and Television (August 29, 2012)



Away We Happened: 8 million viewers and counting

“Away We Happened,” interTrend’s six-week collaboration with AT&T, Wong Fu Productions, and thousands of online contributors, wrapped up last week and has racked up more than 8 million viewers. Check out today’s coverage at, which reports the already dated figure of 6 million viewers but shares details regarding the strategy, logistics, and work that went into the project. Better yet, watch the preview (and then the web series starring Victor Kim and Jen Frmheadtotoe in its entirety) on YouTube. You’ll laugh, you’ll cry, and you might even want to revisit your cell phone plan.