All posts tagged toyota

Aziatix/Corolla launch event at the Smog Shoppe

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Last night at the Smog Shoppe, Aziatix gave an invite-only performance and meet-and-greet for fans and the media to promote their brand-new single which is being used to promote the latest Corolla campaign. Following Hatsune Miku and HyunA, Aziatix is the newest Asian musical talent to support Toyota’s centerpiece model.

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Following introductions by K Pop icon Danny Im (1TYM, Mnet), Toyota’s David Chung (National Manager, Targeted Advertising and Strategy), and label spokesperson Lynn Scott (Vice President of Marketing for Cash Money Records), the group came out to debut “Baby, Let’s Go” to the intimate crowd at the converted auto garage.

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The song, which was written specifically for the Corolla campaign, is being released as a single by Cash Money Records but is also the centerpiece of a series of commercials and online clips. The pumped-up blend of R&B, rap, and K-pop is super catchy, and will not disappoint the trio’s hardcore fans in Asia and America. I expect it to attract new fans to the group, as well–not to mention direct attention to the revamped Corolla.

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The performance was followed by the global debut of the accompanying music video and a casual Q&A with the group. Topics ranged from how inspiring it is to collaborate with K-pop stars, what a treat it was to work with Toyota, how scary it was to shoot a video around the prototype model, and doesn’t everyone have Hello Kitty air fresheners in their cars? Nice guys, all around.

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Of course, the highlight was when fans could mingle with Aziatix. I spotted homemade T-shirts and signs, group flags, and flashlights, and overheard that some attendees had traveled from out of state to be at the event. Check out the song, videos, and ringtone, at the Corolla Ready site, and enter for a chance to see the band perform the song in concert yourself.

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Congratulations to the Aziatix, Toyota, and interTrend teams for putting together a packed launch event and cool campaign. We look forward to seeing it take off.

Toyota.com/corollaready/

To Be Continuing: Lee Min-ho, Wong Fu Productions

The success of interTrend’s K-drama-inspired The One & Only web series for Toyota has not only spawned an equally beloved epilogue but also some Pandora playlists selected by the main characters played by Lee Min-ho. Does the good guy, Joon, listen to Girls Generation or PSY? Does the evil twin, Kwon, prefer Slayer? Find out tomorrow (Wednesday, November 28) when the songs are posted on the site.

interTrend is also following up on its smash collaborative effort with Wong Fu Productions, Away We Happened, with a second interactive drama series. This one is called When It Counts and invites the audience to help the protagonist make choices, assist Wong Fu in production decisions, and affect the fate of a dance crew. The second episode posts on Friday, November 30, so this is a perfect time to catch up.

Lee Min Ho in The One & Only Epilogue, Arts in Long Beach

Proudly presenting two videos from interTrend…

The wildly popular One and Only campaign for the Toyota Camry is back for a second round. Here’s a behind-the-scenes interview with K-drama star Lee Min Ho.

interTrend also worked on branding and a promotional video for Arts Month in Long Beach. Here’s the latter, featuring music by Mike Carillo.