Asian Americans :

- Fastest growing

Growth is 6 times the national average
48% growth between 1990 and 2000
Population expected to be 23 million by 2020

- Educated

Hold more advanced educational degrees than any other ethnic group
Higher percentage of professional jobs

- Affluent

Spend an estimated $253 billion per year
Have higher annual median HH incomes than other groups

- Geographically Concentrated

Cost effective to reach

- Buying Power

Brand conscious consumers with total buying power that projects to be $253.8 billion in 2001, up 124.8% from 1990 in comparison to 67.4% for White

- Technology savvy

Asian households are the most wired of any U.S. households

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