Bloomington, Ill., Nov.6, 2001 - State Farm Insurance Company's
Asian Advertising campaign, created by agency interTREND Communications,
was awarded the best Asian campaign in creative excellence
and market relevancy by the Association of National Advertisers,
Inc. (ANA), beating out 17 other competitive Asian campaigns
submitted.
ANA created the first ever Multicultural Excellence Awards
to recognize the efforts of companies that has resulted
in outstanding advertising campaign. It includes four categories:
African-American, Asian, Hispanic and General Market.
State Farm was named the Asian category winner with it's
branding campaign "Birthday" and "Neighborhood".
Bank of America, Metlife and GM were selected as three co-runner
ups.
The winning campaign from State Farm is actually its first
venture into targeting the Asian community. Based on extensive
qualitative research, the win has definitely solidified
State Farm's commitment and continuous good reputation of
"being your friendly neighbor" in the Asian market
and in the advertising community at large.
Founded in 1922, State Farm is the leading insurer of cars
and homes in the United States. The company's 80,000 employees
join 16,300 agents in servicing more than 70 million auto,
home, life and health insurance policies.
Founded in 1991, interTREND Communications Inc. is a leading
full-service agency based in Torrance, California, helping
corporate America to target the Asian American segments
such as Chinese, Japanese, Korean, Vietnamese, and Filipino.
interTREND has successfully helped Clients to nurture and
establish brand leadership positions in this emerging market
through an integrated mix of advertising, public relations,
promotions, events, and interactive strategies.
