Miami, FL January 14, 2003 - Burger
King Corporation announced the appointment of Julia Huang,
CEO of Intertrend Communications, to the company's Diversity
Action Council (DAC).
"We are pleased that Julia Huang is joining our Diversity
Action Council as we continuously commit ourselves and
our
company fully to diversity and equal opportunity at all
levels of our business," said John Dasburg, chairman,
Burger
King Corporation. "This council is very important to Burger
King Corporation and I endorse their valuable mission
and
positive contribution ensuring that Burger King Corporation
continues to be relevant and responsive to our consumers'
needs."
"Julia is a valuable addition to our Diversity Action
Council," said Chris Clouser, executive vice president
and chief
marketing
officer for Burger King Corporation and chairman of the
Burger King Corporation Diversity Action Council. "Aside
from being an Asian American community leader, she is a
vibrant individual who is insightful and passionate about
diversity in corporate America. Her experience and participation
will help the Diversity Action Council achieve its mission."
"This is a great honor. Burger King's Diversity Council
has the admirable track record of addressing diversity
issues
that matter. From franchisee and supplier diversity programs
to multicultural marketing and community outreach issues,
the council has always worked with a solid action plan
in mind. I am excited about my opportunity to serve as
well
as to learn from a group of esteemed fellow Council members
through my involvement," said Julia Huang, CEO of Intertrend
Communications.
About Julia Huang
Julia Huang is the CEO of Intertrend Communications, one
of the most innovative and fastest-growing advertising
and
marketing agencies focusing on the diverse and expanding
Asian communities in the USA. The firm, established in
1991,
is a pioneer in educating and guiding Fortune 500 companies
in the intricacies and sensitivities of marketing products
and services to the Asian American market. Among interTREND's
clients are Northwest Airlines, JC Penney, Verizon, Western
Union, Sempra Energy, The Gas Company, and State Farm Insurance.
Having been raised in Japan, Taiwan and the USA, Julia
is fluent in Chinese, Taiwanese and Japanese. The multicultural
life experience stressed upon the young Julia the importance
of her community. This is now evidenced by her involvement
in organizations such as Pacific Islander Census 2000 Network,
National Asian Pacific American Legal Consortium, LEAP,
Asian Pacific AIDS Intervention Team and Asia America Symphony
Association. Julia also has been tapped by Los Angles County
Supervisor Don Knabe to serve on his Asian International
Business Advisory Group. On a regular basis, she speaks
on issues of diversity and cultural sensitivity in national
conferences sponsored by various organizations and corporations.
Huang's professional affiliations include the Asian American
Advertising Federation, for which she is a founding member
and Board of Director. For the consecutive years of 1996,
1997 and 1998, Avenue Magazine honored Julia Huang as
one
of the 500 most influential Asian Americans.
About Burger King Corporation's Diversity Action
Council
Burger King Corporation has consistently grown in its commitment
and resolve to include African-American, Hispanic-American,
Asian-American and other minorities in the BURGER KINGR
system. The Diversity Action Council was formed in 1991
and serves as a working Advisory Board to Burger King Corporation
in the formulation and evaluation of diversity development
goals. The council's mission is to help facilitate business
development and trade between Burger King Corporation
and
the ethnic business communities and to remove any barriers
that impede good business relationships.
Current Diversity Action Council members include Mr. Chris
Clouser, executive vice president & chief global marketing
officer, Burger King Corporation; Reverend Willie T. Barrow,
chairperson, Rainbow PUSH Coalition; Mr. Vincent L. Berkeley,
Jr., senior vice president, corporate relations, Burger
King Corporation; Mr. Alvaro M. Cabrera, president, Fortune
Diversified; Mr. Robert Chiu, president, CARD Investments,
Inc.; Ms. Valerie Daniels-Carter, president, V& J Foods,
Inc.; Mr. Robert De La Rosa, president, Burger Buds, Inc.;
Mr. Vernon Duckrey, president, Duckrey Enterprises, Inc;
Mr. Manuel Garcia, president, Garliz Investment, LLC; Mr.
George Hoffman, president and CEO, Restaurant Services Inc.
(RSI); Mr. Steve Lewis, president, US Restaurants, Inc.;
Mr. Herman Li, president, C & L Restaurant Group; Ms.
Magaly Petersen-Penn, director, diversity, Burger King Corporation;
Mr. Guarione Diaz, President of the Cuban American National
Council; Mr. Clyde Rucker, vice president central region,
Burger King Corporation; Mr. Bruce Taylor, president, Taylor
Group L.L.C.; Reverend Henry M. Williamson, pastor, Carter
Temple, C.M.E. Church; Reverend Emanuel Cleaver II, pastor,
St. James United Methodist Church.
About Burger King Corporation
Burger King Corporation was founded in 1954 and created
the American icon, the HOME OF THE WHOPPERR, in 1957.
As
of June 30, 2002, the company and its franchisees operated
more than 11,450 restaurants in all 50 states and 58
countries
and territories around the world, with 91% of BURGER KINGR
restaurants owned and operated by independent franchisees.
Since the company's founding in Miami in 1954, the BURGER
KINGR brand has become recognized for great flame-broiled
taste and HAVE IT YOUR WAYR food customization. BURGER
KINGR restaurants were recently voted the "Best Place
for Burgers",
based on a June 2002 nationwide telephone survey conducted
by an independent research firm of adults 18 and older
who
have eaten in fast food hamburger restaurants in the previous
30 days. In fiscal year 2002, ending June 30, 2002,
the
BURGER KINGR system had system-wide sales of $11.3 billion.
Burger King Corporation is owned by the equity sponsor
group
comprised of Texas Pacific Group, Bain Capital and Goldman
Sachs Capital Partners. To learn more about the BURGER
KINGR
system, please visit the company's website at www.burgerking.com.
