State Farm was recently recognized by industry organizations
IFCA (Insurance and Financial Communication Association)
and IMCA (Insurance Marketing Communications Association)
for our national advertising work.
The IFCA awarded Best
of Show Print to Life print ad "Fish", Honorable
Mention Print to Annuities print ad "Just How Far" and Honorable
mention TV to Asian Financial Services commercial "Father and Son."
The
IMCA awarded Best of Show Print to Life print ads "Fish" and "Makeup",
Award of Excellence for consumer print to IRA print ad "Your Retirement
Starts Today", Award of Excellence for in-house print advertising to "Congrats,
Pat!", and Award of Excellence for development under $1,000 to print ad "Who'll
Win the Big Dance?"
"Fish" and "Makeup" were both part
of the life print campaign in which the life oval is pulled
out of the State Farm logo. "Fish" shows
a boy and his mother looking at a floating fish in the boy's aquarium. "Makeup" shows
girls of varying ages sharing a bathroom mirror to put on makeup. Both
ads convey the idea life goes by faster than you think and not always
as planned
so it's
best to be prepared with life insurance from State Farm.
The annuity ad "Just
How Far" shows a man and woman star gazing on
top of an RV and conveys the idea a State Farm annuity can take your
retirement income pretty far. "Your Retirement Starts Today" was
part of the 2005 integrated IRA campaign and shows a man walking into
his agent's
office
ready
to invest in his retirement with a State Farm IRA.
These ads were produced
by longtime State Farm advertising agency DDB Chicago.
"Father and Son," a financial services television
spot for the Chinese market, demonstrates the need for
retirement-related products through the
symbolic gesture of a son playfully attempting to lift his father. This
spot was created
by InterTrend Communications, State Farm's Asian advertising agency
"Congrats, Pat!" congratulates Tennessee Lady
Vols coach Pat Summitt for breaking the NCAA record for
number of wins by a coach. "Who'll Win
the Big Dance" is a print version of the popular "Brackets" television
commercial. Both of these ads were produced entirely at State
Farm.
Entries are judged based on their content, design/presentation
and on their effectiveness at achieving objectives and reaching
target
audiences.
To see "Father and Son" TV Spot, Please go
to http://intertrend.com/sub/advertising.htm
