Strategic Planning
Our strategic planning team strengthens the performance
of our agency's ability to build client's businesses by
establishing strategic marketing direction, long-range
and annual planning
for accounts in the agency. The group also provides strategic
consulting services to Account Service and Integrated Marketing
Groups.
By providing research and analysis capabilities and solutions,
strategic planning also assists with the translation of
strategy into communications, ensuring that creative product
communicates/resonates with the audience. Finally, the
group creates guidelines for post campaign and overall
marketing program analysis and measurement.
The group also helps secure new business pitches, with
an emphasis on needs scoping and solutions with a strategic
marketing perspective
