Giancarlo Pacheco
President, Plan C Agency

Born in Manila, Philippines of Filipino, Chinese and Spanish decent, Giancarlo arrived in the United States after 6 months with his grandparents reuniting with his father and mother, Nilo and Tessie Pacheco in the San Francisco Bay Area. As part of the 1.5 generation, he has always strived to fit in and assimilate, but found hardships in acceptance due to lack of representation of Asian Pacific Americans. 1992 he involved himself in Asian Pacific American college organizations and served as chairman of statewide organization NCPASO to help provide a voice for Asian Pacific Americans young college students. 1997, he graduated from San Francisco State University with a Bachelor's of Science degree in Communications and Minor in Marketing.

He is known as one of the founding fathers of Asian Pacific American event entertainment in San Francisco, his vision of uniting and providing a voice for Asian Pacific Americans led to the creation of Climax Global Entertainment in 1995. With 21 brands and 12 domestic and 5 international operations, today it is the largest events production company for Asian Pacific American youth and young adult audience. 2001, Climax Global Entertainment became part of what is known as the Plan C Group Inc. holdings company. With holdings in events (Climax Global Entertainment LLC), music (Catch Music Group LLC), media (28 online media properties) and marketing (Plan C Agency LLC), its vision is to create and influence the Asian Pacific American global lifestyle. Plan C Agency is an Integrated Marketing Agency whose expertise lies in the Asian Pacific American (APA) youth & young adult market, which is largely considered the most dynamic and fastest growing segment today.

Plan C Agency's core competencies revolve around non-traditional methods creating and delivering exciting global events/concerts, peer to peer marketing campaigns, interactive marketing, celebrity endorsements and creating influential creative concepts geared towards this audience. With well over ten years of experience and resources in APA events, music, media, marketing, design and web, collectively, we have increased brand equity, generated sales, and positioned products/brands for Fortune 500, privately held companies and acted as a 3rd party for delivering services for other marketing agencies.