To help launch the first-ever GR Corolla we tapped into tuner culture. This sub-culture of car enthusiasts live and breathe everything car. So, it was only natural for us to dive deeper and touch on some of their characteristics. Namely, the camaraderie they have with their fellow tuners and their passion for the legacy Toyota has built in high performance JDM (Japanese Domestic Market) vehicles.

"Legacy"

"That's Insane"